Gatoraid


 * Gatorade by Caiden Minoletti**

Gatorade has a reputation of having an effect on athletes that helps them perform at a professional level. Their claim is that Gatorade gives you electrolytes to replace the ones that your body loses when you exercise, and that would allow you to last longer than you normally would. Because of an intense amount of advertising, including product placement and celebrity endorsements, many have come to believe that Gatorade really does what it claims. Professional athletes do a lot more than drink Gatorade; they put in intense amounts of training to be able at peak performance. They consume a lot of high-quality foods and work out under the direct supervision of personal trainers and fitness coaches. They also take in a lot of supplements that allow them to push it to the max and best their opponents. The hype comes when a athlete sees his idol drinking what appears to be Gatorade from a squeeze bottle with a big logo on it. They make assumptions when they see superstars like Stephen Curry or Russell Wilson drinking it then going out and performing like a true athlete. It’s total hype. It’s just a carry-over from properly delivered marketing that touts that Gatorade was made by scientists in order to help the University of Florida Gators last longer in the Florida heat. This may be true but it is very different today then what it was when it was when it was first made. . You drink this Gatorade and your electrolytes are replenished  Besides it being the official brand of most professional athletes, it is also relatively cheap, meaning almost anyone can afford it. 5.05% or 65 cents on cases of 32-oz. Gatorade. 9.06% or $1.35 on cases of 20-oz. wide mouth Gatorade. 7% or $1.40 on cases of 24-oz. Edge Gatorade. 10% or $2.19 on bag-in-box concentrate Gatorade. Meaning that even though it may or may not have an effect on your in game performance it cost the same as the average water bottle. Gatorade may have originally worked in its earliest form. The form that is around today has very few if any, health benefits. It used to contain large amounts of sugar, and high fructose corn syrup which is known to contribute unwanted calories that are linked to health problems such as weight gain, type 2 diabetes, metabolic syndrome and high triglyceride levels. All of these boost your risk of heart disease. But in 2010 Gatorade decided to cut it out and start using sucrose and dextrose, though these sugars have no extreme danger like every sweetener they should be consumed in moderation. It also contains glycerol which is used to help hyper hydration and re hydration 5 males between the ages of 18-20, all of whom exercise regularly, were tested during a 45 minute period to measure their maximum volume of oxygen intake when hydrated by one of two substances water or Gatorade. Each individual was given 20 minutes to drink 32 ounces of either substance, then was outfitted with the Oxycon unit, wearing it strapped to their back, with the SPO2 sensor clipped to their left ear, polar belt around their chest to measure heart rate, and the mask securely attached to their face. Each participant then rode a standard 18 speed street bicycle, set on speed 10, while their heart rate, VO2, ride time, VCO2 and other data was collected on the laptop. Each test subject rode at a comfortable speed of 5 to 8 mph for 5 minutes. After 5 minutes, each individual increased their speed by 1-2 mph and continued to do this for the following 5 minutes. When reaching 10 minutes, each subject was instructed to bike at the peek of their capabilities for as long as possible in order to accurately compare their stamina and maximum respiratory rates. Each test subject repeated this process twice, once while drinking water, and once while drinking Gatorade with at least 2 hours of rest in between tests.
 * The Claim**
 * The Hype**
 * The Commitment**
 * The Cost**
 * Ingredients**
 * Testing the Product**

The sprint time, in which subjects underwent maximal exercise, was compared between the water and Gatorade test runs. No significant difference (0.311), paired two-tailed t-test) was established in sprint time between test subjects when drinking water versus Gatorade before incremental exercise. Gatorade has no more of an effect on athletic performance than regular water.
 * Results **
 * Conclusion **

Does Gatorade Really Work? (n.d.). Retrieved September 23, 2016, from http://doesitreallywork.org/gatorade/ Buchan, B., & Fiore, K. Comparison of Water Versus Gatorade Hydration on VO2max and Maximal Exercise Time in Athletes.
 * Referance**

Arnold, D. (1992). //The handbook of brand management //. Basic Books.